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August 5, 2012
GM's Soccer to US!
Ann Barnhardt: "GM announced on Monday that it had purchased a sponsorship agreement with a British soccer team.The players will wear little Chevrolet patches on their jerseys and Chevy will be the "official vehicle" of this soccer team. Do you want to guess how much GM, the same GM whose stock is trading at all-time lows, who is writing sub-prime car loans in a desperate bid to move inventory, is losing something like $100,000 per Chevy Volt, and still owes the taxpayers tens of billions of dollars is paying for this sponsorship deal? Go ahead. Guess how much GM just plopped down for a few jersey patches on a British soccer team." --> Manchester United to get $559 million in GM shirt sponsor deal
Posted by gerardvanderleun at August 5, 2012 8:22 PM. This is an entry on the sideblog of American Digest: Check it out.
Your Say
How much did GM pay to air their commercials on Rush, Hannity, and Beck? A few years ago GM was paying these powerhouses to air ads. Probably a better investment than metric football but I wonder how much they payed. The democrats were all upset about it.
Posted by: DoubleU at August 6, 2012 7:21 AM
Ann missed the really funny part. The exec who negotiated the deal was fired because the CEO was unhappy about it, but then the CEO signed it anyway. TTAC thinks it is a political payoff to the team's owner Malcolm Glazer, who also owns the Tampa Bay Buccaneers.
Posted by: Fat Man at August 6, 2012 11:51 AM