Hyped Web Stories Are Irrelevant (Jakob Nielsen's Alertbox)
Posted by Vanderleun at April 4, 2005 11:51 AM | TrackBack
Online media (whether blogs or MSM-owned websites) can link to your website when they cover you. This increases your search engine ranking and makes online coverage more valuable than coverage in a print publication with the same readership. Readers are more likely to follow the call to action a hyperlink implies than they are to track you down after reading an equivalent story about you in print. Thus, a blog with 100,000 readers is equivalent to a newspaper with 200,000 readers or more, assuming both are equally targeted to your preferred customer segments.
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