An American, one of the roughs, a kosmos,… No sentimentalist …. no stander above men and women or apart from them…
— Whitman, Leaves of Grass (1855)
“I am not an American, I am THE American.”
-– Mark Twain
Remember when Hillary Clinton, during her 2007 attempt to rule the world, stopped calling herself a “liberal” and rebranded herself as a “progressive?”
This relabeling from “Liberal” to “Progressive” was Clinton’s desperate attempt to crawl out from under the vast heap of crap she and all the other “liberals” had piled on themselves -– notably during her own husband’s administration. And who, when trying to run, wanted to have that old “liberal” ball and chain around her thick ankles? Not Hillary.
By 2007 “Liberal” had become so drenched in sewage liberals could only clean it through “rebranding.”
The new/old brand name chosen was ‘progressive.’
And it worked for them — and for Obama — just long enough to get them elected the first time by a credulous public who had seemingly never heard “progressive” before.
“Progressive…” it sounded so, well, hopeful. It was, after all, not “trans-” but “pro-“gressive.
After all, who can be against “progress?” Who is not pro “pro?”
Who, that is, except the vast majority of older Americans who had seen the wreckage that the progressives’ “progress” had wrought wherever it touched down on the American landscape.
Still, the recloaking of ye olde “liberal” wolves inside of the “Progressive Sheeps’ Clothing” worked well enough with the young and stupid as well as the old and malicious.
“Progressive” caught on because it junked “liberal” but didn’t say “socialist.” At least not in so many syllables.
That was then. Now, of course, “progressive” as a brand has become synonymous with cheats, control-addicts, the walking brain-dead, lying Social Justice Warriors, and the power junkies that want to tell you all about the bad McDonalds Happy Meals in condom chewing San Francisco.
Today “Progressive” is as dead as Hitler’s charred corpse smoldering in a ditch outside the bunker on Pennsylvania Avenue. But “progressives” don’t know they’re crispy critters because they can’t entertain any ideas that weren’t minted in ye olde Soviet Union. So let’s let them keep it.
Let those bitter aging boomers cling to their Darwins and their “progressive” programs and labels. Progressives, after all, are the queens of worthless labels.
What we need to do is a little “rebranding” of our own in order to blunt the brain-dead attacks that keep coming from the attack poodles of the left. Attacks that when examined are all aimed at the label “Conservative” or “Republican” or, most recently, “Alt-Right.”
“Conservative.” “Liberals.” These two categories are not the same. Not all “Conservatives” are “Republicans,” and – unfortunately for the life expectancy of the Republican party – not all “Republicans” are “Conservative.”
An attempt to pull all the Trump voters into one group was made under the ham-handed and, frankly, Deep State 1984esque label, “Alt-Right.” This label commits several branding errors in one cast. First, it has a hyphen and hyphens in labels have signaled nothing but “troublemakers” for decades now. Second, it has internal phonetic errors that echo German pronunciation as “Alt! Reich!” Not a good echo. Third, it insinuates all those under its umbrella are on the Right, which is not the case in a populist movement such as the Trumpening. Many do not wish to be lumped in with rightists of any sort. In short the attempt to make us all “Alt-Right” simply isn’t making it.
Let’s dump all three brands: Conservative, Republican, and Alt-Right.
I don’t know about you, but I do not consider myself either a “Conservative” or a “Republican” or a member of the “Alt-Right.” Never have. Never will. I consider myself to be one thing and one thing only:
I AM AN AMERICAN.
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