February 2, 2006

Pre-Owned Jeans

ONE OF THE SMALL ECONOMIES about living in New York City for years and relocating to Southern California is to be had in clothing costs. If one of your jobs in New York was being a men's fashion editor for a magazine, you find that you don't buy clothes so much as have them.

In any case, I dumped clothes by the cartload before I moved, and I still had far too many when I arrived. Since I don't ski, the usefulness of items that would put Nanook of the North into a sweat during January in Greenland are pretty dubious when every day can be a day at the beach. As a result, I've been pretty much out of the clothing shopping cycle for years and I find it, to say the least, refreshing.

In Laguna Beach if you hold two pairs of shorts, a couple of swim suits, a few Hawaiian Shirts and two pairs of jeans for "formal occasions," you're pretty much done. But "wear happens" and I've noted that my Levis have been getting -- even for Levis -- fairly grotty in the last couple of months. Yesterday, I decided they about to be redefined as "rags," and I so set off to purchase my first new pair of jeans in at least six years.

Since I'm a hit-and-run shopper I did what any American male in search of jeans-to-go would do, I turned left into the parking lot of the first Gap I saw and sauntered inside confident of my mission. Unlike my wife who tends to shop like a wild gazelle grazes -- a nip here and graze there and, presto, six different designer shopping bags -- I knew what I wanted. I also knew how much I was going to spend. Unlike my wife who never really spends any money on clothes, but only "saves" money on clothes. [ Me: "You look great in that new outfit with the shoes and the hat. How much did they cost?" Her: "Would you believe I saved over $800 on this? How great is that?" Me: "That's really great."]

I firmly believe that if you have to spend more than 15 minutes in a clothing store, you don't need what you think you need. My list was short. I wanted one pair of five pocket denim jeans, blue, crisp, and coming in at no more than $50. The Gap was the place for me.

Fool. Yes, fool. For if you want to find a pair of crisp, new blue jeans in trendy deco SoCal, you'd better pack a lunch, because you are about to find yourself trapped inside an episode of "Shop Trek."

It's not that you can't buy some new jeans at the Gap, it is just that you can't buy any new new jeans.

Yes, it would seem that sometime in the last six years, the American people have become so fat and so happy and so inordinately lazy that they no longer want to put their own wear, sweat and stress into their Levis. Nope, it seems that the entire country will only buy jeans that have already been worn into a shambles, reduced, as new, to the rags I already had at home.

You've got new jeans at the Gap that look like they've had non-union and unlucky sweatshop employees of Sri Lanka of all shapes and sizes stuffed into them and then dragged for miles along country roads. They've got jeans with the off -the-rack look as if they've been sandblasted at a construction site in Tiajuana -- after Happy Hour. You've got jeans that look as if the person inside them was persuaded to talk with a belt-sander. You've got jeans that seem to have been stolen out of a refugee center in Kosovo after a NATO bombing raid went terribly wrong. And you've got jeans that I swear have the finish and light golden color stained deep into the blue that you could only get if you buried them in a Chicago feedlot and let several herds of cattle rain down on them for a month.

Pre-shredded, pre-torn, pre-raveled at the seams, pre-faded, pre-pissed upon and a dozen other industrial or inhuman processes all combined to give me a section of men's jeans at the Gap that looked like the changing room right next to a mass grave. All displayed proudly and marked and priced as "New."

I'd long been aware of a certain market on eBay, Eastern Europe, and Japan among the tragically hip for vintage worn Levis. I'd accepted that as one accepts the fact that there will always be a market real and facsimile shrunken heads. I'd been vaguely conscious of the "stone-washed" process in denim, but thought that was only popular among Suburban housewives of the expanding midriff. But I'd just not caught up with the fact that it was no longer necessary, or fashionable, to break-in your own Levis when you could have a process or a prisoner or a refugee do it for you.

It was once the case that when you bought a pair of Levis they were not only board stiff, they were two sizes large so you could "shrink to fit." The other miracle about them was that they could turn any laundry within two blocks of your house blue for the first five washings. Wear? Wear happened -- slowly, over years, like the mellowing of a fine Bordeaux. Long gone. Where are the Levis of yesteryear? In the Ginzo district in Tokyo selling for $1,110 a pair.

Where are the Levis and Gap jeans of next year? Probably on the ass of some hapless bastards in lock-down at a prison in either Arizona or Bangladesh. After all, if my web host can outsource his service calls to India, surely it is only a matter of time before our Levi pre-wearing is outsourced as well.

Did I buy any new jeans? Of course not. I came home and looked at the two half-rotten pair I own, frayed at the cuff, a hole in one knee, and stained from five years hard-riding. I slipped a pair on, chose an Hawaiian shirt that would be ashamed if it was a tie, and took a turn in front of the mirror.

Ah, that Tropical-Balkan-Refugee look. The very glass of fashion.

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Posted by Vanderleun at February 2, 2006 2:50 AM | TrackBack
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AMERICAN DIGEST HOME
"It is impossible to speak in such a way that you cannot be misunderstood." -- Karl Popper N.B.: Comments are moderated and may not appear immediately. Comments that exceed the obscenity or stupidity limits will be either edited or expunged.

$50 for blue jeans? That's as foolish as the $12 PB&J sandwich I read about in the Wall Street Journal. No wonder everyone thinks they need a six-figure salary to make ends meet.

Since you mentioned cons, why not follow their fashion lead? Dickies are about as ordinary as possible in these tragically hip times, and very reasonably priced.

Oh, and SteinMart has some killer Hawaiian shirts in Chinese silk every year at throw-away prices (not that I ever throw stuff away).

Posted by: Mike Anderson at February 2, 2006 4:16 AM

Target. Wranglers.

Posted by: King at February 2, 2006 4:24 AM

Walmart. Whatever they've got. Its all made in the same place anyway.

Or just get a pair of chinos. Flat front. Khaki. Goes with everything.

Posted by: Eric Blair at February 2, 2006 6:21 AM

llbean.com. Less than $30. They last for years.

Posted by: Matt at February 2, 2006 6:29 AM

My wife buys me two new pairs of Levis every year for Christmas. She knows my size and knows they better be 401s with buttons.

I've have recycled old Levis to cover a couch. Not good for the sewing machine and wife likely has some purgatory time for her colorful comments when needles broke, but it's a great couch in the den. The bird messes on it, I've satisfied my lust on it and I've dumped a bowl of chili on it. It just scrapes off clean.

Levis über alles.

Posted by: Xixi at February 2, 2006 7:26 AM

Probably not a surprise, but the Americans least likely to appreciate fakes and phonies also prefer to break in their own denims.

Red state cowboys wear board-stiff, deep-blue Wranglers.

The rest of us can find decent Levis at Walmart, or at the kind of stores that carry Carhartt clothes.

Posted by: Mike Lief at February 2, 2006 7:51 AM

No need to spend $50 at the GAP since they ALWAYS have jeans marked down. I saw them on sale for as low as $12.99 in Philly. You have to look a little.

Posted by: Domenic at February 2, 2006 7:56 AM

Rustlers or Wranglers at Wally World. About $12.

I stopped buying Levis when a: the price went higher as they became more 'fashionable', and b: I found out some of the organizations they give money to.

Posted by: Mark at February 2, 2006 8:57 AM

Hello? Amazon? Overstock?

Posted by: Allah at February 2, 2006 9:01 AM

Yep, KMart and Target, great Wrangler jeans in about 6 styles, I pay $16 here in South Carolina.

Posted by: Christian at February 2, 2006 1:31 PM

A couple of years ago, I was watching a Japanese TV program about how they aged some of the jeans sold in trendy boutiques in Japan. The technique involved new Wranglers and a 12 gauge shotgun.

Posted by: Kurt at February 2, 2006 6:46 PM

Dude! Having lived in SoCal, I know that there are Targets, K-Marts and Wal-marts. If you HAVE to have Levis, they got 'em at Sears and JC Penney now. Gap's target demographics are 18 to 29, maybe. Me thinks you aren't in the target demo anymore...not that there is anything wrong with that.

Posted by: Red at February 2, 2006 11:42 PM

I share your disgust. I get jeans at Bi-Mart, which might exist in the Seattle area.
Just FYI, the district in Tokyo is "Ginza". I'd like to say that the journalism they practice there is "Ginzo", I'd really like to, but I can't.

Posted by: Morenuancedthanyou at February 3, 2006 12:52 PM

Rule of thumb: Never wear blue jeans that have more personality than you do. I just went through this exercise having been perfectly satisfied for years with gift-boxed trout lure, key-chain flashlight, and cologne vendor Eddie Bauer's overpriced but hang-just-right regular-cut jeans. Those jeans are Gone Fishin' and they’ll probably sell you a pressboard sign for your porch that says so. And it's not just the Eddie Bauer walk-in stores. Check out the drop-down menu on their web site. Modern washes? Hand sanded? We're talking Sharkskin-gone-wrong. So I ordered replacements from L.L. Bean, The Gap and Old Navy. I bought some Levis. I compared. I measured the distance from the belt to my navel. One pair fits like a welder's mitt, the next one reaches your titties. Final choice: you can look like Urkel or you can buy a "modern wash" and look like a screen shot from Atari 2600 Ninja Cowboy. Landsend jeans are the closest I've found so far and they'll ship them in half-inch lengths for no extra charge (if you call a 500% markup, "no extra charge"..) I admit, I didn't try Walmart so maybe there's still hope. If their jeans fit right and are really $14, I could buy two pairs plus 18 pounds of marshmallow circus peanuts for what I'd pay to look like Eddie Bauer teen fish wrap. And there's always a pair of Carharts. All you need then is a pocket t-shirt and a piece of timothy to hold in your teeth.

Posted by: Tom Parker at February 3, 2006 1:33 PM

Be careful with the cheapies, because sometimes you really do get what you pay for. I wore my Walmart jeans exactly twice before a hole developed in an unfortunate place. YMMV.

Posted by: B. Durbin at February 4, 2006 11:55 AM
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