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Us Inc.
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Us Inc.

From Incorporated America

America is now a corporation, rather than a country. It is why the public space is being transformed into something that looks like a corporate training center. You don’t go there to express an opinion or advance your interests, but to learn the latest policies. The person in charge sees herself as a facilitator, using behavioral techniques she learned in graduate school, in order to help you reach your potential an employee.

Just look at how the big social media platforms censure people. It is not traditional censorship we would see in an ideological state. Instead, the first violation gets you a day off to think about what you have done. The next violation gets you a longer bit of time off, which everyone knows means you’re on the list. The next downsizing means you get let go, regardless of your performance. Finally, like an employee that never fit into the corporate culture, you’re fired from the platform.

Note too that the enforcers at these firms clearly share information with one another about violators. One day the problematic user wakes up and his Twitter has been suspended, his Facebook is deleted and his YouTube channel nuked. This happens for the same reason the HR department ticks the box “Not eligible for rehire” when you’re riffed out of the place. It is not about you. You’re dead to them now. It is a service to their peers, so they can avoid hiring the same mistake.

This is why our radicals now sound like every human resource department and our politicians look like everyone at a corporate retreat. The managerial elite is imposing its corporate sensibilities on the country. The dreary sameness we see all around us is what you see inside every corporation. Everything must serve the point of the enterprise, even the aesthetic. Everything is subject to the quest for efficiency, so everything that makes life interesting is removed.

The regions of the country are no longer unique cultures with unique histories, but subsidiaries that must be normalized into the cooperate culture. Movies and television are repetitive and shallow, because corporate culture eschews creativity as risky and embraces banality because it is predictable and safe. Sports are drenched in identity politics because cross-marketing says the way to promote a new product is to attach it to the most successful product in the catalog. RTWT AT Incorporated America | The Z Blog


Comments on this entry are closed.

  • Monty James October 12, 2020, 10:18 AM

    The Z Man just started a column at Taki’s Magazine:

  • James ONeil October 12, 2020, 12:34 PM

    I’m quite sure there’s a Jesuit in the academic woodpile that built z-man, when good he’s excellent and his arguments are concise, logical and, even sometimes, backed by factual data beyond reproach. However he does often ramble and go off on strange tangents.

    He would be better with a good editor. Your postings/quotings of his essay read better than his essay, Gerard.

  • Vanderleun October 12, 2020, 1:10 PM

    I agree, James and note that if he has one at Taki’s he needs to dump him since the item at Taki’s is very much second rate.

  • Rob De Witt October 12, 2020, 3:22 PM

    Like most screeders – don’t get me started on Daniel Greenfield – an editor would make all the difference. Still, he sees what’s in front of him to an unusual degree and it’s hard not to keep looking for his stuff.

    The Trump he describes is exactly the guy we all intended to be in the early ’60s – “all I want is to do my job and go home. I’m not looking for approval, or a social life.” Most of my (our?) disillusionment over the last 50 years or so has arisen from the recognition that what would seem self-evident, Aquinas’s “Observed Truth,” has been steadily eroded by generations which would seem to have no self-interest beyond Fitting In. And in case you’re unfamiliar with my occasional rant, I most definitely include the Sainted Boomy Babers in that mob – “Let’s all 50,000 of us go express our individualism by dressing alike and exalting the latest amplified tantrum from our chosen parent-annoyers.” Since then it’s gotten worse.

    Zman nails this cultural Corporate Feminization – you can’t call it emasculation because the girls have given up on being women, too – periodically, but I don’t think it’s been done better up to now.