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March 8, 2017

The Extraordinary Movie Posters of Bill Gold


Mr. Gold’s first assignment in 1942 after being hired by the Warner Brothers art department in New York was “Casablanca.”
"I thought all the characters in this film were very important, so I wanted them in the poster,” he said. “I put them in the background and put Ingrid Bergman in front of them on the left side of Bogart, but I wanted her to be looking on behind him. I didn’t want to tip off that there was a love affair.” The studio had but one request: Wanting to sell Bogart as a star, it asked if the poster could be more exciting. “So I went back and put a gun in his hand,” he said. It worked. - - flashbak |

Posted by gerardvanderleun at March 8, 2017 10:45 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

Ah, yes, the Hollywood gun culture!

Posted by: Donald Sensing at March 8, 2017 2:16 PM

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