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September 2, 2016
An Un-Conventional Thirst
In the late 1960s, just when the company was about to go out of business, brilliant advertising executives at J. Walter Thompson Company in Chicago pitched a complete rebranding of the soft drink. Declaring 7Up “The UnCola,” paper billboards posted above highways mere months before Woodstock in 1969 exploded with colorful and trippy cartoons of pretty girls, rainbows, sunbursts, flowers, and butterflies. Creatives at the agency mined the popularity of the Beatles’ psychedelic phase and appropriated the “peace, love, and understanding” zeitgeist of the youthful antiwar counterculture—all in the name of selling sugar water. - - | Collectors Weekly
Posted by gerardvanderleun at September 2, 2016 1:22 PM. This is an entry on the sideblog of American Digest: Check it out.
Your Say
"...soda pop many use to calm the stomach flu..."
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Yes, of course, carbonation, just what an angry stomach needs.
Marketing should be called brainwashing - it brings out the worst in everybody.
Posted by: ghostsniper ![[TypeKey Profile Page]](http://americandigest.org/sidelines/nav-commenters.gif)
at September 2, 2016 2:43 PM
I always like 7-Up best and after 50-some odd years I still drink it, but long about 10 p.m. I mix it with bourbon.
Posted by: Fontessa at September 2, 2016 7:25 PM
Yeah, 7-Up and ginger ale got me through a lot of obligatory Coke breaks doing young things with other young things decades ago. Never did like colas. Call me weird, everyone else does.
Posted by: BillH at September 3, 2016 6:42 AM