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May 4, 2016

Whitman Sells!

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Walt Whitman—Patriotic Poet, Gay Iconoclast, or Shrewd Marketing Ploy?
The publishing and bookselling industry has also long relied on Whitman’s image to convey the seeming opposites of unconventional bohemian values and elite, refined taste. During the 1990s, Borders Bookstores adapted an 1883 photo of Whitman contemplating a butterfly perched on his hand by replacing the insect with a coffee cup to advertise the stores’ espresso bars. The original photo was also a staged publicity shot, created with a cardboard butterfly to promote the poet’s connection to animals and nature.

Posted by gerardvanderleun at May 4, 2016 11:51 PM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

I always liked Whitman's Chocolates.

Posted by: OldFert [TypeKey Profile Page] at May 5, 2016 11:47 AM

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