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February 29, 2016

The Minutiae Man: Paul Lukas and the Uni-verse


"The Brannock Device is like my quintessential example of this," he said—the thing you use to measure your shoe size.
"It's a universal touchstone in our culture; like there's literally nobody in America you can think of whose foot has not been in a Brannock Device at some point. But almost nobody knows what it's called. So it's simultaneously ubiquitous and anonymous, which to me is a very powerful combination." | VICE Sports

Posted by gerardvanderleun at February 29, 2016 5:24 PM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

If I owned my own shoe store, I'd make these out of medium hard rubber, so as to thump the customer on the back of his head when you find them taking the display shoe down to try it on. As if it will inevitably be their size - as if they were made for Marty McFly and magically worked, or don't work. As if shoes come in two sizes: fit or don't fit. For the general good: the display shoe is always a smallish example, like a #7 or #8 because they look better.

Posted by: Casey Klahn [TypeKey Profile Page] at February 29, 2016 9:13 PM

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