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June 7, 2015

This is a chumbox.


Like everything else on the internet, traffic flowing through chumboxes must be tracked in order for everyone to be paid.
Each box in the grid’s performance can be tracked both individually and in context of its neighbors. This allows them to be highly optimized; some chum is clearly better than others. As a byproduct of this optimization, an aesthetic has arisen. An effective chumbox clearly plays on reflex and the subconscious. The chumbox aesthetic broadcasts our most basic, libidinal, electrical desires back at us. And gets us to click.

Clicking on a chumlink—even one on the site of a relatively high-class chummer, like nymag.com—is a guaranteed way to find more, weirder, grosser chum. The boxes are daisy-chained together in an increasingly cynical, gross funnel; quickly, the open ocean becomes a sewer of chum. A Complete Taxonomy of Internet Chum - The Awl

Posted by gerardvanderleun at June 7, 2015 10:52 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

Yikes. Oh gee, you mean we can be manipulated by web sites?

Nah, I always thought the internet was the land of the free and the home of the brave.

And furthermore, are you saying that our viewing history can be recorded? Click by click, our Big Brother has our best interests at heart.

All these rebel patriot freedom fighters web sites that call for overthrow of our currant government by hook or by crook are gathering names for the NSA. They don't have to come looking for us, we line up and click for them.

Posted by: chasmatic [TypeKey Profile Page] at June 7, 2015 6:45 PM

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