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May 28, 2015

Just Say "No" to Saying "No" to Thongs


Young Women Say No to Thongs Ms. Javitch, back in 2010, founded Ten Undies,
a line with a cult following that sells cotton full-bottom bikinis, boy shorts and high-waist briefs not unlike the kind immortalized in "Bridget Jones's Diary." ("Hello, mommy.") Ten's wares are comfortable and practical, to be sure, but that's hardly the only draw. "Within millennial and Generation Y consumer groups, it's considered cool to be wearing full-bottom underwear," said Bernadette Kissane, an apparel analyst at the market intelligence firm Euromonitor. "Thongs have had their moment."

Posted by gerardvanderleun at May 28, 2015 8:53 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

God I hope thongs go out of fashion. My wife wears them and I won't do her laundry.

Posted by: Jack [TypeKey Profile Page] at May 29, 2015 12:13 PM

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