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December 10, 2014

"And you'll find they you're in the rotogravure...."


“I just acquired an advertisement for rotogravures from 1924 in the ‘Saturday Evening Post,’ and it explains the entire process,” says Makkos.
“The rotogravure was actually an etched metal plate formed into a cylinder, so when the paper was sliding through the presses, the plate itself was the drum. This process created these super-clear photo images, way finer than a typical photo printed on newsprint. They even used different paper, and when you hold the gravures up to the light at the right angle, you can see this silvery shimmer. It has a satin finish to it, resembling silver gelatin prints.” Even in digital scans of the rotogravures, he says, the level of photographic detail is mesmerizing.
Cache of Historic Newspapers Unveils the Mysteries of Old New Orleans | Collectors Weekly

Posted by gerardvanderleun at December 10, 2014 2:21 AM. This is an entry on the sideblog of American Digest: Check it out.

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