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July 14, 2014

“Pardon me. Would you have any Grey Poupon?”

Heublein put Grey Poupon in a bigger glass jar, with an enameled label and enough of a whiff of Frenchness to make it seem as if it were still being made in Europe
(it was made in Hartford, Connecticut, from Canadian mustard seed and white wine). The company ran tasteful print ads in upscale food magazines. They put the mustard in little foil packets and distributed them with airplane meals—which was a brand-new idea at the time. Then they hired the Manhattan ad agency Lowe Marschalk to do something, on a modest budget, for television. The agency came back with an idea: A Rolls-Royce is driving down a country road. There’s a man in the back seat in a suit with a plate of beef on a silver tray. He nods to the chauffeur, who opens the glove compartment.
Taste Technologies: The Ketchup Conundrum : The New Yorker

Posted by gerardvanderleun at July 14, 2014 9:30 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

This is the perfect example of New Yorker Gibberish. In the paragraph after paragraph of over-analysis and "science" about why people buy things, they go right past what Grey Poupon is all about.

Allow me to quote Happy Acres:

They bought into the whole pseudo sophisticated progressive worldview, right down to a condo in Aspen and everything in between. They fervently believe what the NYT and NPR tell them. It’s what smart people do, and they are very smart people.

"Pardon me, but have you noticed how hip we are?"

Posted by: Rob De Witt [TypeKey Profile Page] at July 14, 2014 1:10 PM

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