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July 8, 2014

Cuties, Pixies, Delites: How Marketing Rebranded a Fruit


Citrus farmers may have accidentally solved the conundrum of how to wean youngsters off factory-made snacks:
Don’t mention that tangerines are healthier than candy. Simply convince the kids that tangerines are more delicious than candy. In 2013, consumption of California tangerines topped one billion pounds for the first year ever, more than dectupling the mere 100 million pounds eaten in 2000.
- - Modern Farmer

Posted by gerardvanderleun at July 8, 2014 9:37 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

See also: Chinese Gooseberries; as known Kiwi fruit. It was a brilliant act of marketing.

Posted by: Fontessa [TypeKey Profile Page] at July 8, 2014 3:46 PM

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