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July 30, 2014

Along with the decline in respectable and respectful dress,


there has been a concurrent rise in the strange phenomenon of printed slogans and words and trademarks on clothing, as if we are walking advertisements.
This baffles me, but perhaps it is related to the “mediated” environment in which we live that Mr. Berttonneau refers to in his excellent observations. Those of us who wear clothing with external insignias as trying to attain a higher “being.” This is not limited to the lower classes. Ralph Lauren’s Polo logo on clothing is an upper class version of people trying to attain higher being via their choice in fashion.
The Thinking Housewife

Posted by gerardvanderleun at July 30, 2014 11:43 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

I recently removed with an X-Acto knife a Faconable logo from a new shirt.

A friend tells me Nordstorm will remove, upon request, sewn logos on purchased items.

Why give merchandisers free advertising?.

Posted by: James Graham [TypeKey Profile Page] at July 30, 2014 1:55 PM

I remember when wearing an NFL garment meant you were directly connected with the industry.

Similarly, when you wore a concert shirt you had actually attended the concert.

Now, anything goes.

Posted by: ghostsniper [TypeKey Profile Page] at July 30, 2014 2:35 PM

Why advertise wit no reimbursement. I won't let a dealership place their logo upon a vehicle I purchase unless I am paid for touting their place of business. Makes them nuts, but they have no choice.

Posted by: Vermont Woodchuck [TypeKey Profile Page] at July 30, 2014 3:10 PM

Comic Ron White drinks whiskey from an unmarked decanter while on stage. When he is asked what brand it is, he won't say. His only comment is that when the whiskey maker pays for the whiskey, he will drink it out of their bottle. I refuse to pay someone so I can be a walking billboard for their products.

Posted by: Roger in Republic [TypeKey Profile Page] at July 30, 2014 5:36 PM

Izod. Remember when Izod "polo" shirts were the must have item? (I think that means I am old.)

Posted by: Fontessa [TypeKey Profile Page] at July 30, 2014 6:20 PM

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