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January 14, 2014

The Surprisingly Fascinating History of : The T-Shirt


"In 1904, the Cooper Underwear Company ran a magazine ad announcing a new product for bachelors.
In the “before” photo, a man averts his eyes from the camera as if embarrassed; he has lost all the buttons on his undershirt and has safety-pinned its flaps together. In the “after” photo, a virile gentleman sports a handlebar mustache, smokes a cigar and wears a “bachelor undershirt” stretchy enough to be pulled over the head. 'No safety pins — no buttons — no needle — no thread,' ran the slogan aimed at men with no wives and no sewing skills."  | Man Made DIY | Crafts for Men | Keywords: t-shirt, fabric, history, style

Posted by gerardvanderleun at January 14, 2014 10:31 PM. This is an entry on the sideblog of American Digest: Check it out.

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Morphed into Jockey.

Posted by: BillH at January 15, 2014 7:53 AM

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