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December 27, 2013

Phil Robertson Duck Dynasty Flap Stings A&E

In the days after the Duck Dynasty patriarch was benched A&E experienced a significant downturn in its deliveries. In the week of Dec. 16-22, A&E averaged 1.51 million viewers in prime time, down 13 percent from 1.73 million in the year-ago period. The target demos took a bigger hit, as adults 25-54 dropped 22 percent to 678,000, while members of the 18-49 set fell 18 percent to 646,000. | Adweek

Posted by gerardvanderleun at December 27, 2013 5:51 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

I didn't see a minute of the DD MegaMarathon, but then, I'm not a fan. Much of my family lives in LA, my father grew up there and was an elder in the same denomination as Phil Robertson, and I've been around such folks my entire life. I don't need a 'reality' tv show; I'm in one.

Posted by: twolaneflash at December 27, 2013 10:25 AM

Wonder how much of that was Holiday ratings slump overall and how much was "F you A&E!"

Posted by: Christopher Taylor at December 27, 2013 12:02 PM

The market works. No matter how much the Left pounds that minor key, the people win through by way of the market.

Posted by: Darkwater at December 30, 2013 1:58 PM

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