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August 1, 2013

This Is the World's First TV Ad

The first TV commercial — the first legal one, at any rate — aired in the U.S. on July 1, 1941. It was a shaky, 10-second spot for Bulova, a watch and jewelry company that had been founded in New York 66 years before. The spot cost Bulova all of $9: $4 for airtime and $5 for "station charges," according to American Heritage magazine. (Presumably its agency, Biow Company, took a slice of those "station charges.") The commercial only reached, at best, a few thousand people: Only 4,000 TV sets had been installed in New York at that time.... U.S. advertisers are expected to increase their spending on TV this year by nearly $2 billion to $66.35 billion. Mashable

Posted by gerardvanderleun at August 1, 2013 10:25 AM. This is an entry on the sideblog of American Digest: Check it out.

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