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August 1, 2012

CNN’s viewership continues to tank:

So how do they respond? They'€™re giving Anderson Cooper'€™s daytime show a makeover including a name change. 
They'€™re going to call it "Anderson Live"€ instead of "Anderson."  No kidding?  Wow, that should really turn things around!  Maybe they should skip the drama and merge with Newsweek. -- CNN: Will the Last Viewer Please Turn Out the Lights? | Power Line

Posted by gerardvanderleun at August 1, 2012 10:00 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

Can't turn the lights out at the airport. It's like the circulation of USA Today, complimentary and unread.

Posted by: james wilson at August 1, 2012 10:12 AM

Well, not quite. I did scan a USA Today while my car was being serviced the other day - the dealership had several copies in the customer lounge - but I haven't seen CNN since the last time (January) I was in an airport.

And Anderson Cooper...that name will forever be associated with the term "teabagger".

Posted by: pfsm at August 1, 2012 4:55 PM

Anderson Live? That's sheer marketing genius! Paid big bucks to a media consultant for that, did you?

Do people actually watch CNN when they are not at the airport or the carwash?

Posted by: SteveS at August 1, 2012 9:43 PM

I might think about watching it if it was called "Anderson Dead".

Posted by: Hangtown Bob at August 2, 2012 7:23 AM

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