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August 20, 2012

All in All It's All the Same

Because of the dread word “efficiency” (cheaper for everyone to use the same suppliers at the expense of being unique),
we’ve come to a point in our popular and consumer culture where uniformity isn’t just stifling innovation, it’s also making consumers number and dumber. When everything becomes so flattened-out, perma-pressed and rounded at the edges, all sense of aspiration is lost – even the oddly flat medals podia at the Olympics tried to make everyone a winner, offering little vertical differentiation between gold and bronze. -- Differentiate – or die - FT.com

Posted by gerardvanderleun at August 20, 2012 8:16 AM. This is an entry on the sideblog of American Digest: Check it out.

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