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January 29, 2010

Cereals from Hell. Premiums from Heaven


God forgive me but I actually made my mother buy a box of this. It wasn't easy. But I had to have this cereal in order to get this baking powder powered atomic submarine:

To my strange mind at the time, this submarine was the best cereal premium ever offered.... until these:

Posted by Vanderleun at January 29, 2010 10:21 PM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

Mattel used to make an exact replica of a snub-nosed 38. I go one for my 6th birthday. Ah, childhood...

Posted by: ahem at January 30, 2010 6:22 AM

Totally out of favor these days. Way too militaristic, not to mention all that CO2 from the baking soda.

Posted by: Ed at January 30, 2010 6:36 AM

Cereal maker Post printed baseball cards on the back of boxes in the early 1960s. I remember ransacking their stock in the grocery store looking for boxes with players I didn't have. I hate Alphabets to this day because I consumed so many boxes of that stuff for the baseball cards.

One time I found a box with Curt Flood on the back. Unfortunately it was on a box of Raisin Bran, but I dutifully gagged down the whole box to get that card.

I don't believe I ever ate Post cereals again after the baseball cards disappeared.

Posted by: feeblemind at January 30, 2010 7:05 AM


Sugar Smacks, Sugar (later Corn) Pops, Fruit Loops, Coco Crispies, Captain Crunch. Mom fed it all to us.

And why lie? It wasn't just the high-lead-content toys that we were after. It was the Sugar!

Looking back at it now, its a wonder that I wasn't in a diabetic coma somewhere between the morning recess and lunch period.

All's well now though....Pretty much every day I have the same boring breakfast: Oatmeal brightened up with a dash of cinnamon, a pinch of slivered almonds, either raisins or craisins, and sweetened with honey. Somehow, in spite of Mom's sins, we all do grow up.

Posted by: azlibertarian at January 30, 2010 7:14 AM

That submarine!!

GotDAMN, I remember playing in the bathtub with that thing til my fingers turned pruny. Now I realize I can even remember what it tasted like when I chewed on it.

Jesus, Van der Leun, what a rush.

Posted by: Rob De Witt at January 30, 2010 8:55 AM

Man, I had that sub, too.

Posted by: Donald Sensing at January 30, 2010 9:07 AM

Good heavens, but that popped a memory. I had one as well. I remember putting vinegar in the sink to see if would work better. It fizzled.


Posted by: jwm at January 30, 2010 9:27 AM

I loved those subs, but I really, really really loved the frogmen.

Posted by: vanderleun at January 30, 2010 9:30 AM

I had both. What a memory rush. Thanks.

Posted by: Brad at January 30, 2010 10:38 AM

Atomic sub, frogmen: more things I never got as a kid. Thanks for the reminder. It might make me sad except I just bought a new HD camcorder. Best revenge and all.

Posted by: director at January 30, 2010 1:18 PM

I especially liked the frogman with the knife. You HAD to have a knife underwater because there was always the danger of being trapped by a giant clam clamping down on your foot. And then you'd have to cut your foot off with the knife. The giant clams scared the hell out of me.


Posted by: jwm at January 30, 2010 6:20 PM

The underwater frogmen - surfacing and catching the enemy by surprise, then diving into the deep for their getaway.

Fond memory.

I don't remember them as a cereal premium, though I'm sure that's where they must have came from.

Posted by: Adagny at January 30, 2010 9:52 PM

The frogman with the knife. Yes. YES!

Posted by: vanderleun at January 30, 2010 10:19 PM

Yeah, the good old days--before toys got all girly.

Posted by: ahem at January 31, 2010 12:54 PM

That sub was the greatest thing I ever got out of a cereal box.

Mum could hardly keep a tin of baking powder in the house until I graduated to the GI Joe submarine.

Good times.

Posted by: monkeyfan at February 1, 2010 7:11 PM

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