August 17, 2009
Apple, creator of the iPod and the iTunes store – the sworn enemies of commercially-packaged music – is getting into bed with the four largest record labels, to help them stimulate album sales. They're working with EMI, Sony Music, Warner Music and Universal Music Group on something called "Project Cocktail" that will produce all manner of extras to go with albums: interactive booklets, sleeve notes, photographs, lyric sheets, even video clips. Buyers will be able to call up album tracks through the interactive booklet, while leafing through pictures of the band and trying to make sense of the lyrics. Does this remind you of anything? - Dream sleeves: John Walsh on how a 40 year old idea could save the music industry
Posted by Vanderleun at August 17, 2009 7:24 AM. This is an entry on the sideblog of American Digest: Check it out.