This new Army recruitment video is a case study in psychological warfare Col. Chris Stangle, commander of 4th PSYOP Group, told Task & Purpose on Friday that the video was created in-house, both as a recruitment effort but also to literally show people what they can do — part of psychological operations is creating persuasive media.
Stangle said that the artist behind the video tailored it a bit after iconic horror film JAWS, where the filmmakers showed restraint in actually showing the shark. Instead, viewers knew it was lurking just below the surface.
“Drawing on this approach, we kind of sought to create a piece that doesn’t show what a PSYOP soldier does necessarily, because it’s so complicated and there’s so much about it — quite honestly. It’s just not incredibly sexy — but what it feels like to do our craft when we’re successful,” Stangle said. “And we think that kind of allows the audience to immerse into what our world is, and what our craft is.”