OK, the $130 trainers make sense, especially if you do something like TRAIN in them. But a pair of Dickeys runs about $15, and I get a free t-shirt every weekend that I run a 5K race ($15 entry fee), so I figure Steverino pissed away about $298, and doesn't fool anyone.
Whenever a zillionaire spends this kind of dough to look like a blue-collar "regular guy," the whole effort becomes so lame as to be insulting. Knock it off, Jobs! You're not cool, you're just TRYING.
At least he doesn't dress like Bill Gates.