Starbucks Blind to Gigantic All-American Niche Market

God, your wife is a lucky woman to have such a brilliant (and handsome) writer for a husband.

Sign me up. But make it a Grande Non-fat no-foam 1-Equal latte, would you?

Posted by aka monique at July 7, 2003 11:35 AM

Actually, I think there's a niche market for someone selling coffee that actually tastes good.

That ain't Starbucks...

Posted by Wind Rider at July 7, 2003 12:19 PM

OK, what gives? Do you work for Microsoft? Starbucks has just as clear a global-domination strategy as Gates' and we humble midwesterners aren't having any of it, dude. When Starbucks opened in our town, they could have picked from any of a number of good locations, but where did they go? Right across the street from the best coffee house in N.E. Kansas, obviously out to crush everything in their path. This particular Starbucks should under later this year, by my estimate, asmost townies are boycotting the place like the Black Plague.

Posted by Clint Laing at July 7, 2003 12:33 PM

Didn't Coors do something like this back in the days they didn't sell nationwide? I remember my uncle bragging that he had his own Coors keg and tap in his game room and that it was installed by Coors.


Posted by Jim H. at July 7, 2003 12:55 PM

A Starbucks in every home--I applaud this grand vision of 21st Century America. As a denizen of Lincoln Park in Chicago, Illinois, I can assure Mr. Schultz that the coffee market here is neither saturated nor satiated. But given the state of the nation's economy, I suggest a more modest and realistic goal...such as just 100,000 new Starbucks households. In the spirit of our nation's greatest achievements, such as the Apollo space program, LBJ's Great Society, and Clinton's 100,000 new police officers on the street, we could call this plan the "GRANDE DEAL" for every American and Americano!

Ashley Burke
Director of Communications
Lincoln Park Trixie Society

Posted by Ashley Burke at July 7, 2003 1:14 PM

Are you insane? Don't give them ideas! Gyaah!

Posted by lindenen at July 7, 2003 2:07 PM

Can't you see the brilliance in this. It gets Starbucks off the street. The streets are then returned to The People, who, having been caffinated at home will strive to take more back that has been riven from them.

A people
Will never
Be se-dated!

Posted by Van der Leun at July 7, 2003 4:44 PM

Actually, Clint, market studies have shown that when a Starbucks opens across the street of some mom and pop coffee house, the business of BOTH the Starbucks and the mom and pop coffee house go up. Starbucks isn't driving independent coffee houses out of business. They are just getting more and more people to drink coffee.

Posted by Potagozza the Younger at July 7, 2003 5:55 PM

Oh my god, are you talking about the Grape, Clint? I goto the raison every know..the daily dose.

Posted by Patrick at July 7, 2003 7:03 PM

It's all about Peet's.

Posted by Geoffrey Murry at July 7, 2003 7:26 PM

Tea is better for you.

Posted by Jerry at July 7, 2003 9:37 PM

Hey, isn't enough we've got one religious war going on in this courntry? Now, we gotta have the Coffee House Wars?

Posted by Van der Leun at July 7, 2003 9:52 PM

Peet's burns their beans. Ugh.

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Posted by at January 28, 2014 12:44 PM