Colleague?! Now my head is swollen.
It is an excellent apology. But are they going to change the software/hardware so that this sort of thing is impossible in the future? If not, the apology is probably just PR smoke and mirrors.
My hubby is sitting across from me reading his Kindle. I'm thinking Bezos' apology is so good that I'll suggest my dearest rework it to our particular circumstances as required.
I'll be gracious and confer absolution.