June 26, 2003

Bottled Water a Mixed Blessing


"Promise, big promise, is the soul of advertising," said a sage long ago in America. American advertising has been following that dictum without letup ever since.

The current craze for bottled water is an excellent case in point. According to an article in this month's Scientific American there is little in bottled water to justify the price and a lot in a lot of waters that puts them just this side of outright buncombe.

"Bottled Twaddle" by Michael Shermer raises a lot of points that tend to prove that "bottled water is tapped out." Americans shell out above $7 billion a year for the clear fluid and pay, according to Shermer, "120 to 7,500 times as much per gallon for bottled water as for tap. Bottled prices range from 75 cents to $6 a gallon, versus tap prices that vary from about 80 cents to $6.40 per 1,000 gallons."

For what? For something that is, often, nothing more than bottled tap water in a plastic container. This from a four year study of the Natural Resources Defense Counsel that examined 1,000 samples of 103 brands of bottled water, finding that "an estimated 25 percent or more of bottled water is really just tap water in a bottle--sometimes further treated, sometimes not."

But is all bottled water of dubious benefit? Well, not all. There is one water that can, it claims, literally SAVE YOUR SOUL!

This would be the strong, pure and thrice blessed fluid that flows from the source at Holy Spring Water. Yes, according to the web site, (and why wouldn't you believe it if you are already buying tap water at $6 a gallon?) this water is, "100% Natural bottled water that has been blessed to remove your venial sins while quenching your thirst. Tastes Great!!!"

Sounds reasonable to us. Click away, order a case, and when it comes be sure to save us a sip. For free.


Posted by Vanderleun at June 26, 2003 9:35 AM
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