June 27, 2003

Beer with a Bad Attitude

OpinionJournal - Taste

BIG-HEADED BREW: Maybe the folks at Stone Brewing haven't heard that the customer is always right. How else to explain the San Diego beer maker's Arrogant Bastard Ale? As the Los Angeles Times reports, the back of the label minces no words. "This is an aggressive beer," it reads. "You probably won't like it. It is quite doubtful that you have the taste or sophistication to be able to appreciate an ale of this quality and depth. We would suggest that you stick to safer and more familiar territory."

Not likely to surpass Bud in sales any time soon.

Posted by Vanderleun at June 27, 2003 6:25 AM
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