March 10, 2016

Tracking the New Hook Hooks

The "Hook" is what always sells you the song and makes it live in your memory. Regarding "The Hook" here's the definitive explanation and example from Blues Traveler, 1994.

It doesn't matter what I say
So long as I sing with inflection
That makes you feel I'll convey
Some inner truth or vast reflection
But I've said nothing so far
And I can keep it up for as long as it takes
And it don't matter who you are
If I'm doing my job then it's your resolve that breaks

Because the Hook brings you back
I ain't tellin' you no lie
The Hook brings you back
On that you can rely

The 2016 Hook Is Many Hooks:


And yet fewer and fewer are being hooked....

And then, elsewhere and elsewhen, we have looked at "The Hook" before: Delete "Hook." Insert "Heart" @ AMERICAN DIGEST

Posted by gerardvanderleun at March 10, 2016 10:20 AM
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"It is impossible to speak in such a way that you cannot be misunderstood." -- Karl Popper N.B.: Comments are moderated and may not appear immediately. Comments that exceed the obscenity or stupidity limits will be either edited or expunged.

Naive, gullible, and easily led. (to the FEMA camps)

Posted by: ghostsniper at March 10, 2016 1:34 PM

Yeah I suppose. Where it's true than it seems to be true. But often it is attempted and fails. So is it as simple as implied? As it relates to music (of which I am no expert) I find that often I will hear a new song and like it. Then I search Youtube for other songs by that artists and pretty much don't care for them. Yet I assume the artist intended all the songs to be good and to sell. How often does a singer release an album and only one or two songs are ever played from it? Now as this does not relate to music I find that when a writer or speaker tries to be different or excessively chatty you have to read/listen for quite awhile to even figure out what the point is and you begin to feel played. Played as in a website that has three sentences on a subject but you have to click to see the rest. So you click and you get an ad and the rest fails to live up to the hype/hook. So is it wise to choose to not spend more time if the author/artist cannot develop our interest in the first ten seconds?

Posted by: GoneWithTheWind at March 11, 2016 7:12 AM