February 6, 2017

Something Wonderful: The Best Ad Didn’t Run Until The Super Bowl Was Over, We Now Know Why…

Hyundai ran an ad at the end of the Super Bowl that featured American soldiers deployed overseas who couldn’t enjoy the game with their loved ones.

The powerful ad had to wait until after the game because Hyundai edited together moments from the soldiers watching the game as the company brought the game, and their loved ones, to them.

The minute-and-a-half ad highlighted stories of the sacrifices made by our military. Hyundai made it possible for soldiers stationed at the U.S. Military Base in Zagan, Poland to experience the big game with their loved ones and a powerful message scrolled across the screen in the beginning.

“Millions of people just watched the Super Bowl. Which wouldn’t be possible without our troops. That’s why Hyundai made their Super Bowl a little better.”

Posted by gerardvanderleun at February 6, 2017 11:09 AM
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"It is impossible to speak in such a way that you cannot be misunderstood." -- Karl Popper N.B.: Comments are moderated and may not appear immediately. Comments that exceed the obscenity or stupidity limits will be either edited or expunged.

That was so much better than the "I'm an immigrant, fuck you." message from too many other companies.

Why did it take a Korean car company to so something cool like this this?

Posted by: Mumblix_Grumph at February 6, 2017 2:03 PM

Because Koreans still understand that you sell product by valuing your customers and sharing their values, unlike 84 Lumber that apparently values the opportunity to polish George Soros' knob.

Posted by: Ray Van Dune at February 6, 2017 4:46 PM

"Why did it take a Korean car company to do something cool like this?"

Because for instance, Amerikan car companies are run essentially by leftist unions. Leftists do not care much for guns or "military" anything. Now, trade-in your taxpayer funded GM junk for a Hyundai . . . Ha, ha

Posted by: Terry at February 6, 2017 4:51 PM

Oh dear, I think I'm gonna hurl.
It might have been this sentence that pushed it over the top:

"Which wouldn’t be possible without our troops."

It's not news but it's definitely fake.

Posted by: ghostsniper at February 6, 2017 6:14 PM

That one resonates with me. I'd like it better if we didn't have thousands of young Americans so far from home but I'm old enough to understand why we do it. And that the alternative is far more costly in every way. I just wish we didn't have too.

Posted by: J Cass at February 7, 2017 3:20 AM

@Ghostsniper: WTF? You, you weasel, are pig ignorant.

On June 25, 1950 North Korea invaded South Korea.

From Wikipedia:

"South Korea reported some 373,599 civilian and 137,899 military deaths."

The UN, led by the US, came to their defense.

From CNN (http://www.cnn.com/2013/06/28/world/asia/korean-war-fast-facts/)

"The U.S. sent about 90% of the troops that were sent to aid South Korea."

"The [US] casualty toll had been reported as 54,246 until June 2000, when the Pentagon acknowledged that a clerical error had included deaths outside the Korean War theater in the total.
There are more than 7,800 American soldiers still unaccounted for from the Korean War as of June 2016."

This ad was from Hyundai, meathead. South Korea, capische?

I hope you have enough sense not to say these kind of things in real life.

Posted by: Roy Lofquist at February 7, 2017 4:01 AM

Blow us.
Now get your fat ass back on the couch and stay there.

Posted by: ghostsniper at February 7, 2017 4:11 AM

ghostsniper: your words speak volumes about liberal democrats. it'd be a waste of breath and a redundancy to criticize you - your words reveal your character perfectly. the question is, why are you even here posting your garbage? why go out of your way to make yourself look like a complete un-American fool?

Loved that Hyundai ad. Didn't necessarily see every commercial during the SB, but saw most of them and wondered why there wasn't even one that stood out. Glad I waited until the end to see that one. It was great.

Posted by: zenga at February 7, 2017 5:00 AM

"...complete un-American fool..."

Breathtaking irony.

Posted by: ghostsniper at February 7, 2017 7:41 AM

Outstanding commercial!

Posted by: Sam L. at February 7, 2017 8:33 AM

I love our troops. I appreciate Hyundai trying to stir up American patriotism. But...

this is so much orchestrated sentimentalism.

I couldn't watch past the first tear because I believe that type of "reunion" should be more private. This exploitation of soldiers and their families - used also when some unsuspecting child looks up from a sports event to see their long gone father returned home and they crumble with emotion - is what our family calls "emotional ambush". Like recording a child's private prayer this strikes me as a step to far into the soul. Maybe the Indians were prophetic...

Posted by: Joyfully at February 7, 2017 9:13 AM

this is so much orchestrated sentimentalism.

And your point would be?

It's television, remember? What else has there ever been on television but "orchestrated sentimentalism?" Orwell made a big issue of the daily "One Minute Hate" required of all citizens of Oceania, coordinated via.....television.

Now we have the "One Minute Awww."

Posted by: Rob De Witt at February 7, 2017 11:43 AM