I think that I shall never see / A billboard lovely as a tree

Indeed, unless the billboards fall
I'll never see a tree at all.
- - Ogden Nash

Along Gene Autry Trail, viewers will encounter a series of billboards featuring photographs of the very mountains towards which they are heading.  

Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment with the horizon will occur thus reconnecting the space that the rectangle of the billboard has interrupted.  In the language of billboard advertising this kind of reading is referred to as a Burma-Shave after the shaving cream company of the same name who used sequential placement to create messaging that could be read only from a moving vehicle. Jennifer Bolande -- Desert x 2017

Posted by gerardvanderleun at April 28, 2017 8:53 AM