April 28, 2017

I think that I shall never see / A billboard lovely as a tree


Indeed, unless the billboards fall
I'll never see a tree at all.

- - Ogden Nash

Along Gene Autry Trail, viewers will encounter a series of billboards featuring photographs of the very mountains towards which they are heading.  

Each photograph is unique to its position along this route and at a certain point as one approaches each billboard, perfect alignment with the horizon will occur thus reconnecting the space that the rectangle of the billboard has interrupted.  In the language of billboard advertising this kind of reading is referred to as a Burma-Shave after the shaving cream company of the same name who used sequential placement to create messaging that could be read only from a moving vehicle. Jennifer Bolande -- Desert x 2017


Posted by gerardvanderleun at April 28, 2017 8:53 AM
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"It is impossible to speak in such a way that you cannot be misunderstood." -- Karl Popper N.B.: Comments are moderated and may not appear immediately. Comments that exceed the obscenity or stupidity limits will be either edited or expunged.

Why bother when you can just see it from your phone?


Posted by: jwm at April 28, 2017 11:45 AM

"...reconnecting the space that the rectangle of the billboard has interrupted..."

Retardation, with lots of coin to blow.

Posted by: ghostsniper at April 28, 2017 6:35 PM