How Ads Got "Woke"
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WHEN in the course of human Events, it becomes necessary….
Welcome to the New American Digest: 2003-2020
From my youth up I never liked the city.
I never forgot the mountains where I was born.
The world caught me and harnessed me
And drove me through dust, thirty years away from home.
Migratory birds return to the same tree.
Fish find their way back to the pools where they were hatched.
I have been over the whole country,
And I have come back at last to the garden of my childhood.
My farm is only ten acres.
The farm house has eight or nine rooms.
Elms and willows shade the back garden.
Peach trees stand by the front door.
The village is out of sight.
You can hear dogs bark in the alleys,
And cocks crow in the mulberry trees.
When you come through the gate into the court
You will find no dust or mess.
Peace and quiet live in every room.
I am content to stay here the rest of my life.
At last I have found myself.
— Tao Yuan Ming (Tao Qian) Chinese, 365-427
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What ads?
I love how internet ads all feature attractive women who neither appear beneath the link nor have anything to do with the product. Knowing this keeps me from clicking on the link.
Pet peeve. An example is the local bank, it is a local bank, a few branches in adjoining towns. And on the South Shore of MA, it the area the Irish, Italians moved to from Boston. Very white, all the towns here are over 90% white.
So on all the literature from or at the bank, Negros; some Asians, some brown skins and more than half women. There are some white women, they are always with a black man. Some white children, shown with their parents; black or brown and sometimes Asian (sometimes they forget to show the white mother).
But white males are not seen. Are. Not. Seen.
The only ad I saw from that bank that had a white male, and only white people, was the TV ad trying to dredge up folks that had over $50K in ‘disposable funds’ to hand over for investment management.
Pet peeve.
This made me SO happy!
https://youtu.be/0rLhJZTHYo4
https://uploads.disquscdn.com/images/d52dcb605a1749473c93bacb859089a6ad08537cafddbc96e0da8d21fcd4b9bf.jpg