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Gucci: Where the bullshit meter is pegged at 500% and wrapped around the spindle

Blue Eco washed organic denim pant | GUCCI® UK

Price? A mere $765. And I quote:

Channeling the Fall Winter 2020 collection’s grunge vibe, this wide-leg denim pant is crafted from organic cotton specifically treated for a stained-like, distressed effect. Gucci explores new takes on the cult fabric, reinterpreting it with different designs and washing techniques that blur the line between vintage and contemporary. All organic cotton leftovers from the cutting process for this product are then upcycled into new materials under the Gucci Up program. Pieces with versatile ways to wear and style embrace each person who is part of the House’s individual spirit.

Light blue eco washed organic denim with stain effect
Metallic ‘School outfitters Gucci vintage Maison de l’Amour Firenze’ logo label at the back

This product contains organic cotton where the cultivation and manufacturing process restrict the use of chemicals, eliminate pesticides or artificial fertilizers and incorporate methods that respect biodiversity, improve soil quality, and reduce water consumption.

Front slash pockets
Back patch pockets
Button and zip closure
Low waist; wide leg
Leg opening: 48cm based on a size 32
The product shown in this image is a size 32
Made in Italy

This product is made of 100% organic cotton. It is produced through cultivation and manufacturing processes that don’t involve harmful chemicals, pesticides, or artificial fertilizers, and incorporates methods that respect biodiversity and ecosystems, improve soil quality, and reduce water consumption. All organic cotton leftovers from the cutting process for this product are then upcycled into new materials under the Gucci Up program.

Comments on this entry are closed.

  • Bear Claw Chris Lapp September 24, 2020, 2:07 PM

    And yet someone will buy it. Some people never learn.

  • gwbnyc September 24, 2020, 3:35 PM

    I’m a former Strand Bookstore employee- in the day, we were ranked second in snottiness ONLY to Gucci’s staff.

  • PA Cat September 24, 2020, 3:43 PM

    “Made in Italy.”

    No doubt made by the imported Chinese workers who brought COVID-19 to Italy.

  • Mike Anderson September 24, 2020, 3:59 PM

    $765 x 4 = 3,060 hot meals served by the Central Texas Food Bank. Just a suggested alternative for blowing this week’s frittering money.

  • jwm September 24, 2020, 4:05 PM

    Your choice:
    The eco jeans, or the ugly dress on that poor kid in the side bar. (Still think he looks like Olive Oyl.)


  • Daniel September 24, 2020, 6:00 PM

    In 1975 I was a freshman in college. An affluent Iranian student (his people got out with their gold before the Ayatollah locked things down) came up and asked me where I had gotten my jeans. I answered with the name of a department store then in business. “Do that store sell jeans that look like that?,” he asked, pointing to my worn knees and side seams. I had to explain that they start dark blue and my jeans (one of 3 pairs of identical age) ‘look like that’ because of four months of working construction 50 hours a week between high school and the start of college. I think he was disappointed. Don’t trust people that can’t wear out their own jeans!

  • David September 24, 2020, 6:14 PM

    If that cotton came from China, I wouldn’t fall for it being “organic”.

  • ghostsniper September 24, 2020, 6:30 PM

    “…four months of working construction…”
    Right there.
    Take a look at that pik above.
    Them britches look like someone else wore them most of their life and Johnny-cum-lately snatched em off the floor and put em on. They don’t fit right and he knows it, and so does everyone else. They only fit the person that made them what they are by wearing the hell out of them.

    That’s the “magic” of jeans, you put em on, wear em to death, and the next thing you know they are your second skin. How does somebody wear somebody else’s skin?

  • Elmo September 24, 2020, 9:10 PM

    A better, more value oriented choice would be to purchase Prison Blues loggers jeans from Madsen’s Shop and Supply, Centralia Washington. They’re only $30 each when you buy 4 pair. These jeans are made at the Eastern Oregon Correctional Institution in Pendleton, Oregon. They’re comfortably baggy like the Gucci jeans, can be custom grunged by the purchaser and when worn don’t make the person wearing them look like a queer* who has more money than sense.

    *LGBTQAARP terminology, not mine.

  • Desert Rat September 25, 2020, 6:08 AM

    I have been told I have minimal fashion sense and what I do have is pretty poor. But now I am vindicated. All these years of wearing old, grass-stained jeans complete with tiny tears and faded from scores of washings have proven I am at the cutting edge of fashion and good taste. Once they add ratty polo shirts and tired out old sneakers I will be complete.

  • Annie Rose September 25, 2020, 6:49 AM

    I’ve got some of those waiting to go into my washing machine. I wore my ancient Lee’s while putting my garden to bed this week. Lots of grass stains on the knees and ground in mud. I’ve had them so long that they are literally becoming holy. I hope Coochie is using designer mud and grass to make those stains on their overpriced jeans.

  • Jack September 25, 2020, 9:40 AM

    Anyone who would pay that kind of dough for a pair of jeans deserves what he gets and the thing wearing them looks like his mommy dressed him. Besides, jeans look like crap on nearly everyone unless you spend a little money to have them fitted. And the shoes; for Pete’s sake black leather hard sole shoes aren’t meant to be worn with jeans.

  • Sam L. September 25, 2020, 10:24 AM


  • Anonymous September 25, 2020, 1:40 PM

    Don’t tell me, Gucci has struck a deal with the Salvation Army as exclusive retailers in the United States.

  • Kerry McGauran September 26, 2020, 5:54 PM

    I’m glad I wasn’t drinking anything when I read gwbnyc’s comment!

    The jeans? Gosh, I wish people were still capable of being embarrassed, that way we’d never be reading a story like this one because there wouldn’t be jeans designed in this way and with such an absurd price tag. Good grief….

  • CC September 27, 2020, 10:45 PM

    Looks like my 20+ YO work Levi’s – have I got a deal!
    Just half-price @ $382.50 size 34/ 36.