REMUS: James Lileks “gets” the way I feel about web sites lately.
To give you the best possible experience, this site sticks as many ads and popups and social media crap as possible on the page, making it impossible to read the piece, and if you do succeed in getting interested, allow this huge ad that lurks behind the copy to completely detail your attention… it’s like reading a book that has spring-mounted fingers that jump out and give you wet willy.
Popups and blackouts and slide-overs and autoplay videos in the corner—gack. There are times when I exit rather than search for the hidden click-offs. There are sites so out of control I don’t go to them anymore. Behind every popup—Free Book!—there’s another popup—Subscribe!—and the last popup demands I turn off a filter. Cookies or something. I’m outta there.
Stop. Just stop. Just because you can be obnoxious doesn’t mean you have to be. Why not go into the robo-call business and be done with it?
The current favorite is, “We notice you’re using an ad blocker”. Why yes I am, and I had so hoped you wouldn’t mind how I configure my PC. Then they tell me to whitelist them or else. Next they’ll demand I log in … oh, wait. So, zap! I’m Gone. There are times when I’m shopping that I go elsewhere because there’s the same popup on every page, usually offering to email me every day with sales pitches. How ’bout I let you pull out my fingernails instead? Ol’Remus at Woodpile Report