A Pivotal Moment in Human History, Brought to you by The Starbucks Corporation. PJM – Starbucks is actually branding their much anticipated upcoming employee racial sensitivity indoctrination event as “5/29.” They’re not calling it “Don’t Be a Racist Day” or whatever. It’s just… 5/29. They’re 9/11‘ing it. Now there’ll be pre-5/29 thinking and post-5/29 thinking. It’s the day everything changes forever. This is a pivotal moment in human history, brought to you by the Starbucks Corporation.