Like you I have never heard of this Korean Girl Group, this “BlackPink” in all long and winding years of my dotage. But these numbers got my attention. It speaks to the deeply interwoven global reach of YouTube’s “cultural” offerings.
Now this song, the risibly named “Kill My Love”, will be pretty much forgotten forever by most within two years, but that really doesn’t matter. 99 and 44 100ths of all pop cult items are in the dustbin of history within two years. ( Remember Korean Rapper ( PSY’s – GANGNAM STYLE(강남스타일) ? Of course you don’t but it’s clocked more than three and a third billion views since July 2012.)
What is interesting is the velocity with which these offerings can take off simultanelously across the globe if the right number of GloboDiverso boxes are checked by the producers of pop cult. This ones got it all and is a candidate for my expanding my category of “The Japanese: Nuked Too Much or Not Enough” to include the Korean peninsula.
BLACKPINK – ‘Kill This Love’ M/V 86,358,338 views [Which probably earns BlackPink around $300,000 from YouTube.So far.]
Premiered Apr 4, 2019
877,288 Comments (And YouTube autodeleted about 100,000 comments suspected of being bots.)