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The Great Rebranding: Not “Republican.” Not “Conservative.” Not “Alt Right.” None of These. “I am an AMERICAN.”

An American, one of the roughs, a kosmos,… No sentimentalist …. no stander above men and women or apart from them…
— Whitman, Leaves of Grass (1855)

“I am not an American, I am THE American.”
-– Mark Twain

Remember when Hillary Clinton, during her 2007 attempt to rule the world, stopped calling herself a “liberal” and rebranded herself as a “progressive?”

I do.

This relabeling from “Liberal” to “Progressive” was Clinton’s desperate attempt to crawl out from under the vast heap of crap she and all the other “liberals” had piled on themselves -– notably during her own husband’s administration. And who, when trying to run, wanted to have that old “liberal” ball and chain around her thick ankles? Not Hillary.

By 2007 “Liberal” had become so drenched in sewage liberals could only clean it through “rebranding.”

The new/old brand name chosen was ‘progressive.’

And it worked for them — and for Obama — just long enough to get them elected the first time by a credulous public who had seemingly never heard “progressive” before.

“Progressive…” it sounded so, well, hopeful. It was, after all, not “trans-” but “pro-“gressive.

After all, who can be against “progress?” Who is not pro “pro?”

Who, that is, except the vast majority of older Americans who had seen the wreckage that the progressives’ “progress” had wrought wherever it touched down on the American landscape.

Still, the recloaking of ye olde “liberal” wolves inside of the “Progressive Sheeps’ Clothing” worked well enough with the young and stupid as well as the old and malicious.

“Progressive” caught on because it junked “liberal” but didn’t say “socialist.” At least not in so many syllables.

That was then. Now, of course, “progressive” as a brand has become synonymous with cheats, control-addicts, the walking brain-dead, lying Social Justice Warriors, and the power junkies that want to tell you all about the bad McDonalds Happy Meals in condom chewing San Francisco.

Today “Progressive” is as dead as Hitler’s charred corpse smoldering in a ditch outside the bunker on Pennsylvania Avenue. But “progressives” don’t know they’re crispy critters because they can’t entertain any ideas that weren’t minted in ye olde Soviet Union. So let’s let them keep it.

Let those bitter aging boomers cling to their Darwins and their “progressive” programs and labels. Progressives, after all, are the queens of worthless labels.

What we need to do is a little “rebranding” of our own in order to blunt the brain-dead attacks that keep coming from the attack poodles of the left. Attacks that when examined are all aimed at the label “Conservative” or “Republican” or, most recently, “Alt-Right.”

“Conservative.” “Liberals.” These two categories are not the same. Not all “Conservatives” are “Republicans,” and – unfortunately for the life expectancy of the Republican party – not all “Republicans” are “Conservative.”

An attempt to pull all the Trump voters into one group was made under the ham-handed and, frankly, Deep State 1984esque label, “Alt-Right.” This label commits several branding errors in one cast. First, it has a hyphen and hyphens in labels have signaled nothing but “troublemakers” for decades now. Second, it has internal phonetic errors that echo German pronunciation as “Alt! Reich!” Not a good echo. Third, it insinuates all those under its umbrella are on the Right, which is not the case in a populist movement such as the Trumpening. Many do not wish to be lumped in with rightists of any sort. In short the attempt to make us all “Alt-Right” simply isn’t making it.

Let’s dump all three brands: Conservative, Republican, and Alt-Right.

I don’t know about you, but I do not consider myself either a “Conservative” or a “Republican” or a member of the “Alt-Right.” Never have. Never will. I consider myself to be one thing and one thing only:


Always have been.

Always will be.

Nothing less.

Couldn’t be anything more.

To call me a Conservative is to miss the point.

To call me a Republican is to mistake me by a mile.

To call me an AMERICAN is to know me down to the bone. I suspect this blunt fact is true of all those who term themselves “Independents,” all those who call themselves “Conservative,” all those who joined the Tea Party, they and all the others who,

Came from the hills and mountains,
The valleys and the plains
Some were kind and gentle,
And some too wild to tame.

That’s who we are and that’s who we shall always remain — Americans.

A single, obvious, and overarching word to cover a wide, wide tent:


Americans all regardless of race, color, creed, or national origin.

Let’s rebrand ourselves from this point forward:

When you are called a Conservative, you reply, “No, I am an AMERICAN.”

If someone tries to tar you with the label “Republican,” you must correct them by saying, “No, I am an AMERICAN.”

If accused of being some sort of stealth fascist by being labelled “Alt-Right,” you need to sort those mental midgets by reminding them, “No, I am an AMERICAN.”

If they say you are arguing from Republican or Conservative views, point out to them that you are arguing from AMERICAN views only.

Do that consistently and we can all look forward to future disputes and elections that pit the “Progressives” against the AMERICANS. I know which way I’d bet.

It’s a big country and it needs a big rebranding. If we call ourselves “AMERICANS” we’re going to need a bigger tent.

Failing to fetch me me at first keep encouraged,
Missing me one place search another,
I stop some where waiting for you

Walt Whitman, Leaves of Grass [1855]

Same old train with Lyrics Clint Black, Joe Diffie, Emmylou Harris, Merle Haggard, Alison Krauss, Patty Loveless, Ricky Skaggs, Earl Scruggs, Marty Stuart, Pam Tillis, Randy Travis, Travis Tritt and Dwight Yoakam

In order:
(Clint Black)
Well I got on in Bristol, by the old Virgina line
With a suitcase full of dreams,
And a brand new spendin’ dime

(Pam Tillis)
I had a full bouquet of music, wrapped in pretty words
Singin’ songs sent down from heaven,
On the wings of a speckled bird
Wings of a speckled bird

(Randy Travis)
I heard a guitar and a fiddle, banjo and mandolin
An old man opened up the door and told me “come on in”

(Marty Stuart)
He took my ticket, then he told me,
Bring what it is you do
‘Cause that’s how you’ll be remembered
When you’re travelin’ days are through
When you’re travelin’ days are through

They came from the hills and mountains,
The valleys and the plains
Some were kind and gentle,
And some too wild to tame

(Emmylou Harris)
A string of fearless hearts, on an endless ball of twine
It’s the same old train, it’s just a different time
Just a different time

(Merle Haggard)
We sung songs in war, we sung songs in peace
We traveled in abundance and we traveled on relief

(Travis Tritt)
From the outer gates of heaven, to hell fire’s burnin’ door
It don’t matter where you take it,
‘Cause it’s been there before
It’s been there before

They came from the hills and mountains,
The valleys and the plains
Some were kind and gentle,
And some too wild to tame

(Merle Haggard)
A string of fearless hearts, on an endless ball of twine

It’s the same old train, it’s just a different time
Just a different time

(Ricky Skaggs/Patty Loveless)
Now like a precious treasure, that’s immeasurable in worth
We stand before a new wave, proud children of the earth

(Joe Diffie)
We’ll go on forever, and here’s your solid proof
As long as there’s a world we’ve gotta sing
Those folks the truth
Sing those folks the truth

(Dwight Yoakam)
They came from the neon cities,
The suburbs and the towns
From Bakersfield to Baltimore,
It’s sacred holy ground

A string of fearless hearts, on an endless ball of twine
It’s the same old train, it’s just a different time
Just a different time
Just a different time
Just a different time

Scruggs, Krauss play banjo and fiddle interlude)

(Merle Haggard)
It’s the same old train, it’s just a different time
Same old train, just a different time

Comments on this entry are closed.

  • ghostsniper August 21, 2017, 4:45 AM

    I’m just “me”, don’t need no goofy assed labels, nor will I accept any.
    IOW, leave me the fuk alone and mind your own business.


  • Casey Klahn August 21, 2017, 7:23 AM

    Well done. I especially like Mark Twain’s words, and the longer I live the better his work gets. Perfect music, too.

    I left “Conservative” behind in the election, but not for reasons of public concern. No, I am madder than a hornet at conservatives all by myself. I noticed when I looked down the ranks to my left and right, that the guy next to me was mostly in agreement with me. I observed that the next guy down the rank was a bit confused compared to my own brilliant thoughts. Strangely, by the time I got 3 men down the rank, that turd was so completely different from my own political beliefs, that I wondered who let him in this army. He held crazy beliefs I’d never expected from conservatism, but in retrospect I understand have been held historically by those on the Right.

    Isolationism in this century is as crazy as driving in the fifth lane of a four lane arterial. Anti-Semitism is just plain nutty; no explanation needed, I hope. I cannot countenance complete libertarianism when it comes to narcotics use, or deviant relationships. I’ll take the Code of the West on many things, and leave you to your steamy shit, but keep your stupid mouth shut about it while you’re at it. We’re trying to have a civilization here.

    Trump comes along for me at the perfect time. No more Republicanism. Every member of Congress with an “R” is liberal, at worst, or supernumerary at best.

    Since the American Experiment is founded in violent revolution, and since the urge to individualism is virile, I have decided that if I were to be categorized I’d have to say I am an Anarcho-Capitalist. In short, I am the American.

  • Vanderleun August 21, 2017, 10:32 AM

    Individuals don’t need labels, true. But movements do.

  • Vanderleun August 21, 2017, 10:33 AM

    And yes, Casey, we need to note the Cucked R’s.

  • ghostsniper August 21, 2017, 6:12 PM

    They need to be stolen away in the night. The very middle of night. While everyone sleeps, they will weep. For in their core the moment they always dreaded and only thought about in private, was here. Now. Their atonement. The guilty know they are, and are always one step ahead of the judge, and the judgement. The final.

    Who gives the american communists teeth?
    Who paves their way?
    Who greases their skids?
    Who lets them slide?
    Who, by default, encourages them?
    Who brightens their every morning?

    We are played like pawns and they care nothing of us, only what we can do for them.
    They know, in group, there is nothing we can do to them.
    We can only take, and take, and take all they dish.
    All the little chess games are easily manipulated like herds of rooks and bishops.

    But they too must sleep and it is then the lone wolf creeps.
    Over the gate, behind the shrubs, in the shadows, under the radar, through the locks, and into the room, a glint of steel, a strained sigh, a crimson stream, loup solitaire….

  • Millie_woods August 21, 2017, 6:31 PM

    The liberals aren’t liberal, the progressives aren’t progressive and the anti-fascists aren’t anti fascist. Everything about these people is a lie. They have no souls, they have no conscience. Many of them probably don’t even realize it.

  • Howard Nelson August 21, 2017, 6:37 PM

    ‘American’ sounds good to me. To put some definition to that identity I’d add:
    .. love of country
    .. courage to defend and implement the meanings, as originally intended, of the DoI and amended Constitution
    .. require all citizens to (whatever) to stand within the definition of American.
    Sooner or later we need to stand together for certain principles, lest we be picked off one by one.

    How do Americans contrast themselves to AntiFA, AltRight, Democrat, Republican,
    Conservative, Fascist, Progressive, Perversive, Communist, RectalOrifce, …?

  • Quent August 21, 2017, 9:19 PM

    The term, ”Alt Right,” was not coined in an effort to put all Trump voters under one blanket. It was around long before Trump was on the horizon.

  • ghostsniper August 22, 2017, 4:30 AM

    “require all citizens”

    Unless you add “mind their own business or else” to it.

  • Howard Nelson August 22, 2017, 12:44 PM

    gs, your addition is necessary and accepted. I especially like the “or else” part.