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Food Fakeouts

Let me take you down,
Cause I’m going to
Strawberry Fields,
Nothing is real…

When I was the Fashion Editor for Penthouse I worked with one photographer who was a genius at figuring this sort of thing out. Result: He had a loft in Soho and a beach house in the Hamptons that he named “Marble Soup” in homage to putting marbles in bowls of soup so they’d look like they had a SOUPER LOT of stuff in the bowl. Nice guy.

[Soundtracks OK. Press the speaker icon]

{ 10 comments… add one }
  • Casey Klahn July 9, 2019, 9:44 AM

    What are you? A moneyist?

    Some of us put glue in our food to make it stretch. A trick I learned under the Obama Economy.

  • Auntie Analogue July 9, 2019, 10:50 AM

    Working, some decades ago, for a large household & food products firm acquainted me with the trickery of the ad biz’s food photographic trickery. Photography of phonily enhanced or completely substituted for the real thing “food” is why the Big Mac, or what have you, that you get never looks like the one you saw on TV spots or still ad photos.

  • Richard July 9, 2019, 11:04 AM

    Don’t know why, but I’m reminded of the airport security screening scene in “Spinal Tap.” Something to do with a cucumber. Truth will out.
    Only if you just gotta: https://tinyurl.com/ycadzy67

  • Pat July 9, 2019, 2:22 PM

    You were the fashion editor for Penthouse? I didn’t know that anyone wore clothes.

  • Rob De Witt July 9, 2019, 8:46 PM

    Unless this is way more meta even than usual, I suspect there’s some visual component to this post which I’m not seeing…..

  • Paul July 10, 2019, 1:29 AM

    When I press the play icon, I get a popup that asks “Do you want to allow “facebook.com” to use cookies and website data while browsing “americandigest.org”?”
    When I reply in the negative, the video stops.
    I don’t think the video is worth allowing Facebook anything.
    -Paul

  • any day now July 10, 2019, 7:25 AM

    This explains a lot. It is understandable that food photography needs “adjustments” for time under hot lights, but in cookbooks, few things are more frustrating than to put one’s best efforts into a recipe and fail at the visual outcome. No wonder.
    Signed,
    Real Food

  • Larry Geiger July 10, 2019, 9:24 AM

    A while back there was a video of how they photograph hamburgers. I might be able to find it in my links (1,000s of them, some in unsorted folders…).

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