July 29, 2009
In a 2004 New Yorker article, Malcom Gladwell lamented the sorry state of modern ketchup, although his piece was much less about the condiment's fall and more about its potential rise.... Ketchup, Gladwell pointed out, had the potential to explode in a similar fashion. But five years later, ketchup is in the same place: Supermarkets still feature the same tiny selection, a handful of restaurants make their own, and tiny gourmet producers barely make a nick in the ketchup market. In fact, it would appear that the fledgling company Gladwell wrote about in his article, World's Best Ketchup, has gone out of business — a Google search for the company primarily brings up links to Gladwell's 2004 article, and a phone number for the business has been disconnected. -- The Smart Set: Playing Ketchup - July 29, 2009
Posted by Vanderleun at July 29, 2009 11:13 AM. This is an entry on the sideblog of American Digest: Check it out.
Your Say
The lad has a certain ick factor about him, né?
Posted by: jewel at July 29, 2009 12:21 PM
If only Micheal Jackson's surgeries would have been successful: He would have looked just like Malcolm Gladwell!
Posted by: Gray at July 29, 2009 6:53 PM
Gladwell's article explained why there will only a be a few brands--basically, that ketchup was perfected early on. Far from predicting a slew of gourmet ketchups, he predicted the opposite.
Posted by: James Bass at July 30, 2009 8:56 AM