May 22, 2005
THINK APPLE LOVES ALPHAGEEKS? THINK AGAIN:
Neither Apple's management nor Apple's shareholders give a shit about what the "alpha geeks" think.
I know, I know. It's harsh. But it's absolutely true. See, the "alpha geeks" are not our market. We don't sell to them. The "alpha geeks" are defined by one key characteristic: they're irrational. Now, I'm not trying to insult you. I mean it literally. Geeks are not rational. They base their purchasing decisions on things that, from a rational point of view, just don't make any sense. Things like politics, lack "openness," like "customizability." Things that just don't add up in the cost-benefit analysis.
-- Life With Alacrity: Apple, AirVideo, and Immersive vs Ambient Media
Posted by Vanderleun at May 22, 2005 08:17 AM from American Digest