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August 23, 2016

There's Another Pile of Wood at the Woodpile

ad-1936-ritz-crackers.jpg

1936. Ritz Crackers magazine ad | Ritz Crackers was introduced only two years earlier in Philadelphia and Baltimore.
The name meant to suggest an affordable luxury by invoking Manhattan's famous Ritz-Carlton Hotel, at only 19 cents per box. A runaway success in its test market, Ritz was distributed nationally in 1935, then internationally. By 1937 Ritz was the best-selling cracker in the world. Ritz is a "butter cracker" rather than a soda cracker, i.e., it's made with more shortening and no yeast. The holes are an ancient technique, called "docking", to keep the cracker flat while baking so it will be equally crisp edge to edge. Woodpile Report

Posted by gerardvanderleun at August 23, 2016 9:23 AM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

I loved Ritz Crackers all my life, my mom bought them regularly when I was a kid. But I have found a cracker that I think is a bit of an improvement: Fita Crackers. They're just like Ritz, but I think a little crispier and less oily. They come from Asia, and I buy mine at the Chinese T&T Grocery, but they can be found at Walmart here in Canada and I've seen them in some grocery stores too.

Posted by: Dr. Mabuse [TypeKey Profile Page] at August 23, 2016 12:11 PM

Stone junkie here for the Ritz.

My current preference is for the Ritz whole wheat in the stack packs. These are superior to the ones in all other packaging - crunchier and less greasy, with more definition between the many layers inside the cracker.

They are also always made in Mexico. Look on the box. They're just better than the others much like a Mexican Coke made with cane sugar is better than the US version made with corn syrup.

Posted by: mezzrow [TypeKey Profile Page] at August 24, 2016 5:15 AM

Tasty but they do have some salt in them. they'll put on the water retention and some weight.

Posted by: Vermont Woodchuck [TypeKey Profile Page] at August 24, 2016 5:30 AM

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