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April 18, 2016
But for many people, there will always be something wonderful about a full-calorie, ice-cold cola.
After the company got out from under Posner’s ownership, it gained a solid advertising and development budget. Its first attempt to jump-start sales came in 1995 with RC Draft, a so-called “premium” soda made with cane sugar. Unfortunately for RC, people didn’t see what was so “premium” about the drink, and within a year it was pulled from shelves. In 2000, Cadbury-Schweppes bought RC, then moved it over to its Dr. Pepper Snapple Group. In the years that followed, RC came out with a few souped-up colas—RC Edge and RC Kick—along with low-calorie options RC Ten and a re-branded Diet RC. None of the new products managed to move the dial, and today no RC product is anywhere near the best-seller charts. | Mental Floss
Posted by gerardvanderleun at April 18, 2016 10:04 PM. This is an entry on the sideblog of American Digest: Check it out.