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April 29, 2016

"Prolechic:"

The clothes offered in the catalog were tawdry, the sartorial equivalent of much modern architecture, that is to say without elegance or unified design, elements cobbled together in the hope that something worthwhile will emerge. No absurd price tag could disguise the aesthetic cheapness of the designs, or their resemblance to the products sold in the cheapest stores and worn by the denizens of modern slums. No doubt this was part of the catalog’s cunning: It managed by its prices to appeal to snobbery and by its designs to democratic, or demotic, sentiment. Its designs might be called proletarian chic, usefully shortened to prolechic. Catalog Slog - Taki's Magazine

Posted by gerardvanderleun at April 29, 2016 10:24 PM. This is an entry on the sideblog of American Digest: Check it out.

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