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October 31, 2015
The Funky Little Football Phone That Sold a Million Magazines
Shampaine raced back to the office and found an in-house designer named John Plunkett. He asked if it might be possible for Plunkett to sketch out a little football sitting on a tee, split it lengthwise and give it a hinge so it could open it like a phone. After several revisions, Plunkett took his drawings to a model-maker he knew in lower Manhattan and had him create a prototype that had no electronic guts inside. Using that unit and a hand model, Shampaine was able to put together a direct-mail test that was sent to 35,000 random people identified as potential SI subscribers. Their response was overwhelming: Americans wanted the football phone and they wanted it now, more than any other premium SI was offering. - - | Rolling Stone
Posted by gerardvanderleun at October 31, 2015 12:37 PM. This is an entry on the sideblog of American Digest: Check it out.
Your Say
Hollow, statue?
Posted by: chasmatic at November 3, 2015 7:26 AM