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August 4, 2015

Once, there was "If You Don't Buy This Magazine We'll Kill This Dog"

aa_killthedog.jpg

— the January 1973 cover line by actor, comedian and erstwhile National Lampoon contributing editor Ed Bluestone.
This was in the days before Photoshop, and the cover shoot wasn't going well. The dog was a professional model. Like Kate Moss, it sat perfectly still with a blank expression. Finally Lampoon's art director Michael Gross had the idea of standing off-camera behind the dog's trainer (who was holding the gun) and shouting the dog's name. Hence the perfect pathos of the dog's sidelong glance. Now, it's a totally different world. It's "If You Don't Buy a Ticket to This Crappy Movie, We'll Go Watch Mission: Impossible — Rogue Nation in the Theater Next Door." P.J. O’Rourke: How I Killed 'National Lampoon'

Posted by gerardvanderleun at August 4, 2015 11:16 AM. This is an entry on the sideblog of American Digest: Check it out.

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