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February 11, 2015
“’Why don’t you put a chocolate-malted drink in a candy bar?’”
Nougat had been invented in Italy in the 15th century (see: What Nougat is Made Of), but a variation of whipped egg whites and sugar syrup (instead of the normal honey) was invented by the Pendergast Candy Company in the early 20th century. They were based in, yes, Minneapolis and the nougat became known as “Minneapolis Nougat.” Frank Mars had started using nougat in his candies in 1920. In fact, he called his company “the Nougat House” for a time. But this time, in 1923, he mixed it with chocolate and put caramel on top of it. Using his cosmic name as inspiration, he called it a “Milky Way.” It was introduced in that same year. Within a year, Mars’ sales jumped by ten-fold, grossing about $800,000 (about $11 million today). Said Forrest later, “that damn thing sold with no advertising.”
Posted by gerardvanderleun at February 11, 2015 9:49 PM. This is an entry on the sideblog of American Digest: Check it out.
Your Say
Never cared for em, too bland. Same with them awful Three Musketeers - can't believe anyone eats that stuff. I'm a Snickers kinda dood, every now and then. Opened one the other day and had to root around in the wrapper a bit to find the thing. Pretty soon all of em will be the miniature sized ones, but still cost +$1.00. Thank unka sam.
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at February 11, 2015 7:15 PM