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July 8, 2014
Cuties, Pixies, Delites: How Marketing Rebranded a Fruit
Don’t mention that tangerines are healthier than candy. Simply convince the kids that tangerines are more delicious than candy. In 2013, consumption of California tangerines topped one billion pounds for the first year ever, more than dectupling the mere 100 million pounds eaten in 2000.- - Modern Farmer
Posted by gerardvanderleun at July 8, 2014 9:37 AM. This is an entry on the sideblog of American Digest: Check it out.
Your Say
See also: Chinese Gooseberries; as known Kiwi fruit. It was a brilliant act of marketing.
Posted by: Fontessa at July 8, 2014 3:46 PM