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January 22, 2014

Farm Confessional: Secrets of a Supermarket Produce Buyer

Right in the center there, you’re going to have your top sale item from the front page of the flyer, say a 10-pound bag of Idaho potatoes.

Here’s the trick: we set up items on either side of the potatoes, what we call the wings. Customer stops to grab potatoes, and oh! Now they’re getting some vine-ripened grape tomatoes. Those customers make up the loss we’re taking on the potatoes. -- Modern Farmer

Posted by gerardvanderleun at January 22, 2014 5:57 PM. This is an entry on the sideblog of American Digest: Check it out.

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