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October 8, 2013

Why Do We Eat Popcorn at the Movies?

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The relationship between popcorn and the movies has changed more than the smell of a theater lobby or the at-home movie night:
it’s changed the popcorn industry itself. Before the Great Depression, most popcorn sold was a white corn variety–yellow corn wasn’t widely commercially grown, and cost twice as much as the white variety. Movie vendors, however, preferred yellow corn, which expanded more when it popped (creating more volume for less product) and had a yellowish tint that belied a coating of butter. | Food & Think

Posted by gerardvanderleun at October 8, 2013 9:33 PM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

Originally theaters thought popcorn was too low class to have in them, but eventually they figured out it was a good revenue generator and people loved it. In the depression the movies became cheap entertainment for the masses instead of some attempt to be high scale theater.

Posted by: Christopher Taylor at October 9, 2013 9:30 AM

That ass? Please.

Posted by: Queef Odorman at October 9, 2013 9:35 AM

Why popcorn?

My guess is "Peanuts, popcorn, and Cracker Jack..."

It was what could be easily sold for the upper level balcony seating and was cheap. And it was known by the theater operators as something that would sell because it did at baseball fields - one mass entertainment venue would guide another.

As a kid in the early 1970's we would get dropped off for the Saturday matinees in a large group to see whatever Disney G movie was at the theater, and in the winter, under our heavy coats, we smuggled in out snacks, and those snacks were...

"Peanuts, popcorn, and Cracker Jack..."

Posted by: Mikey NTH at October 9, 2013 7:22 PM

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