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November 17, 2012

"And what to my wondering eyes should appear but a 4 lb bag of sugar. "

sugarbag.jpeg
It exploits human attentional flaws: we tend to look at the headline number and ignore the details.
That's why companies will frequently woo you with a great price on a television (and a terribly inflated shipping charge), and why big box retailers push wildly inflated extended warranties. --The Incredible Shrinking Sugar Bag - The Daily Beast

Posted by gerardvanderleun at November 17, 2012 11:10 PM. This is an entry on the sideblog of American Digest: Check it out.

Your Say

NOW they notice? This has been going on for years. Cake mixes, boxes of cereal, you name it. Packages in odd sizes has been the norm rather than the exception. We noticed it with cake mixes when our 9x13 cakes started looking like pancakes.

Posted by: Jewel at November 18, 2012 8:16 AM

Jewel,

I'll tell you a beauty. I buy toilet paper in those big multi-roll packages at Kmart. A year ago I picked up a package of 18 and each roll was 3/8" narrower.

Same number of sheets, each one smaller. Great.

Posted by: Rob De Witt at November 18, 2012 9:07 AM

Someone, Anyone, should come up with a "Full Size Me!" business model, open a franchise/chain based on that. I'd shop there - exclusively. Meanwhile, I deliver a friendly yet scathing critique whenever asked by a clerk, etc. "did you find everything alright?" The fools persist, at the grocery, telling us, "YOU saved "n" dollars today", during checkout. Another opportunity to let them have a piece of my mind.

Posted by: John Hinds at November 18, 2012 9:32 AM

Be damn happy with 4 lb. The mooch would have it at 4 oz.

Posted by: sTevo at November 18, 2012 11:39 AM

Also, unless the bag is labelled "pure cane sugar" then it is
almost certainly made from genetically-modified sugar beets.


Posted by: Anonymous at November 18, 2012 1:02 PM

I picked up a bag of sugar at Walmart several months ago and saw it was 4lbs. I thought it was because it was the walmart brand and that is how they sold it for cheaper. I looked in a regular grocery store and they still had 5 lbs bags.
But then I noticed everything was shrinking./

Posted by: BannedName at November 18, 2012 2:14 PM

Sugar lost the fifth pound at least ten years ago. Hubby just now noticed this. Cereal boxes with less cereal, but packaged in taller---but narrower---cartons to make it look like we're getting more. And Kleenexes!! Over a year ago, I noted that the small box that goes in our craft fair holder seemed smaller. Because I stockpile, I could go to the closet and compare it to a box purchased months before: yup . . . old one had 110 tissues, now we get 100. And the lotion ones went down to 70! But price is the same. Tuna dropped two ounces about two years ago. And almost anything else in a 16-ounce package has shed 1-2 ounces and now weighs 14-15.2 oz.

Posted by: NeeNee at November 18, 2012 6:25 PM

Sugar lost the fifth pound at least ten years ago. Hubby just now noticed this.

Cereal boxes with less cereal, but packaged in taller---but narrower---cartons to make it look like we're getting more.

And Kleenexes!! Over a year ago, I noted that the small box that goes in our craft fair holder seemed smaller. Because I stockpile, I could go to the closet and compare it to a box purchased months before: yup . . . old one had 110 tissues, now we get 100. And the lotion ones went down to 70 count! But price is the same.

Oh, and each Kleenex is also about 1/4" narrower all the way around; don't even get me started on how thin they've become.

Tuna dropped two ounces about two years ago. And almost anything else in a 16-ounce package has shed 1-2 ounces and now weighs 14-15.2 oz.

Posted by: NeeNee at November 18, 2012 6:27 PM

Bah. Insignificant.

A pint of Haagen-Dazs is now 14 oz. They lost me.

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